Wednesday, May 09, 2007

run out and buy skippy!

yeah, i know, i'm a thin person. most people assume that i weigh much less than i do. truth be told, i'm about 150lb and a size 10 (its nice to be tall). i am an active healthy adult: i work out some and i eat my veggies everyday. there are so many people out there that have no concept of what size a normal, healthy person should be. i'm thin but when i look through the magazines, its hard to find women who are as big as my size. does that make me want to skip lunch? heck no! i'm at that point in life where i'm excited i found matching socks this morning. i don't really care what the women in the magazine look like. but i'm also 29 and not 14. so i'm excited that another huge global manufacturer has set some boundaries on their advertizing.

for the full article: Skippy manufacturer bans skinny models

Unilever has adopted a new global guideline that will require that all its future marketing communications should not use models or actors that are either excessively slim or promote 'unhealthy' slimness," Ralph Kugler, president of Unilever's home and personal care division, said Tuesday.

Unilever, which makes Lipton teas and Skippy peanut butter, said all brand directors and agencies would be expected to use a Body Mass Index (BMI) of between 18.5 and 25 as a guideline for models and actors.

BMI is a measure expressed as a ratio of weight to height. The World Health Organization considers anyone with a BMI below 18.5 underweight. A BMI below 17.5 is one of the criteria for the diagnosis of anorexia nervosa and a BMI nearing 15 is usually used as an indicator for starvation.

Unilever ranks just behind Nestle and Kraft among the top global food companies and spent more than €5 billion ($6.77 billion) last year on advertising and promotion, according to Dutch media.


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